A/R Algorithm
Resistance

THINK / FAN RELATIONSHIPS

Twenty Ways
of Being a Fan

Sergej Lugović
September 2026
Living framework / Version 1

A fan is not one fixed type of person. These twenty archetypes describe different relationships with music—and different ways people participate in, contribute to and sustain culture.

We normally talk about “the fan” as if the word described one thing. It does not.

One person buys records. Another keeps a venue alive. Someone travels five hundred kilometres to see the same artist again. Someone else spends the evening correcting credits in a music database. One fan makes a remix. Another explains why the original mattered. Another sends it to the one friend who they know will understand it. They are all fans, but they are not doing the same thing.

The twenty archetypes below describe different relationships with music and different forms of contribution around it. They are not fixed identities. A person may be several of them at once and may move from one to another over time.

Meet Mia

Imagine Mia. Mia is 27 and lives in a European city. She likes electronic music, goes out occasionally, follows a few artists and knows some people around the local scene. She is not an industry professional, an influencer or a particularly wealthy superfan. One Friday night, a friend takes her to see an electronic live act she has never heard before. What happens next will follow her for years.

01 / 20

Patron

“Keep creating.”

The Patron is the fan who gives an artist something extraordinarily valuable: room to continue. They are not asking for a particular song. They are not buying a ticket, a vinyl record or privileged access. They are saying, in effect: I value what you do, and I want you to have the time, equipment or resources to keep doing it. The outcome is deliberately open. The Patron supports creative capacity, not a predetermined product. A Patron may sustain one artist, or act more broadly as a Mecena, supporting a programme or field of artistic work.

I support your ability to create; I do not tell you what the creation must be.

Years after Mia’s first encounter with the artist, she discovers that one of the musicians is trying to reduce other work in order to spend more time in the studio. She starts contributing €20 each month. She receives nothing she would describe as a product. There is no promised track, no ownership and no guaranteed access. Her contribution simply says: Keep going. In that relationship, Mia is a Patron.

02 / 20

Commissioner

“Make this.”

The Commissioner begins where the Patron stops. They also provide resources, but now there is an agreement: a particular new work should come into existence. Perhaps the fan wants a composition written, a song made around a story, or a defined artistic project produced. There can be discussion about the brief, scope and delivery. What matters is that the resources and the promised work are connected. Buying something that already exists is not commissioning. Nor is every preorder. The defining event is the commitment to create something that did not previously exist.

The Commissioner says: I am helping this work become real. Imagine that Mia later approaches the same musician with a different proposition: I am organising an installation. I would like you to compose a new twenty-minute piece specifically for it. Here is the budget.

The money may even be similar to what she previously contributed as a Patron. But the relationship is different. Something particular is now expected to exist because of the agreement. Mia is acting as a Commissioner.

03 / 20

Community Supporter

“We keep this possible together.”

Now imagine that support is no longer simply: me → artist. A group forms a continuing commitment. People contribute to a common resource base and understand themselves as sharing some responsibility for sustaining creative activity. There may be collective decision-making, accountability, discussion or other meaningful forms of shared commitment. This is not automatically created simply because one hundred people happen to pay through the same platform. If they remain one hundred independent patrons, we still have collective patronage. The Community Supporter exists only when the collective relationship itself matters.

We sustain musical creation through a shared commitment.

Suppose Mia and forty other people create an ongoing fund for experimental musicians in their city. They contribute regularly, discuss what the fund is for and share some responsibility for how the commitment is maintained. Now something potentially different has emerged. But this is deliberately the most conditional archetype in the framework. The empirical question remains important: When do forty Patrons become a community of supporters rather than simply forty people making parallel payments?

04 / 20

Collector

“This belongs in the collection.”

Back to Mia’s first years in the scene. After several shows, she buys the artist’s first record. Then she learns that there were three pressings. She buys another. She discovers an early cassette, makes a list of what she owns and notices gaps. She learns catalogue numbers, compares editions and starts recognising versions that previously looked identical. At some point she is no longer simply buying music. A purchase has become part of a longer process. That is the Collector.

Collectors know what they have and what is missing. They distinguish editions, formats and versions. They investigate provenance. One acquisition creates another question, another search, another gap. Eventually the individual objects form something larger: a collection with its own internal logic.

Scarcity may matter, but it does not have to. A digital collection can still be a collection. The important transition is from possession to deliberate collection-building. Mia is now a Collector.

05 / 20

Archivist

“This must not disappear.”

Twenty years later, Mia looks at the same material differently. Some early flyers exist only in drawers. Old event pages have disappeared. Recordings sit on ageing hard drives. Nobody remembers who took several photographs or exactly when one early performance happened. The Collector asks: What belongs in my collection?

The Archivist asks: Will anybody still be able to find and understand this in twenty years?

A recording alone is not enough. Where did it come from? Who recorded it? When? Which version is it? What happened at that event? Can the original survive? Is it digitised? Is its context preserved? Mia begins scanning flyers, organising files, recording dates and interviewing people who were there. Her relationship to the material has changed. She is no longer protecting only what she owns. She has assumed responsibility for future retrievability and understanding. Mia has become an Archivist.

06 / 20

Artist Experience Fan

“I want to experience this artist again.”

But all of this began with an experience. Remember that first Friday night. Halfway through the performance, something happens. The music changes, the room changes, the audience moves closer. A month later Mia notices that the same act is playing again. She goes. Six months later she travels to another city because they are performing in a very different setting. Some fans primarily follow recordings. Others follow encounters.

For the Artist Experience Fan, a second performance is not necessarily repetition. A different room, set, crowd, arrangement or moment can produce another experience. The defining pattern is recurring artist-centred experiential seeking. Mia’s question is not: What should I buy next? It is: When can I experience this artist again? She is an Artist Experience Fan.

07 / 20

Career Follower

“What is this artist becoming?”

Eventually another kind of curiosity develops. The artist sounds completely different now than ten years ago. Mia begins listening chronologically. She returns to early material. She discovers an old side project. She reads interviews from different periods. A new release sends her back to something she had forgotten. She is no longer only seeking the next encounter. She is following a trajectory. Being loyal for thirty years is not sufficient. Someone could listen to the same record for thirty years. Career following requires connecting periods, projects, styles and transformations.

What is this artist doing now? Why did they change? How does this new work fit into everything that came before?

The object is not merely the artist. It is the artist developing through time. Mia is now also a Career Follower.

08 / 20

Scene Supporter

“What is happening in this scene?”

The artist also leads Mia somewhere else. She discovers their label. Then another artist on the label. Then the venue’s radio programme. Then a record shop. Then another promoter operating in a different space. One weekend she goes to one club. The next week another. She buys music from several labels, follows different artists and starts reading independent cultural media. Her attention becomes distributed. If one venue closes, she does not disappear from the culture. She goes somewhere else. If one artist stops performing, another part of the network becomes relevant.

The Scene Supporter does not merely ask: What is my favourite artist doing? They ask: What is happening in this scene? Mia has become a Scene Supporter.

09 / 20

Scene Sustainer

“Without the infrastructure, none of this happens.”

Then the club where much of this activity happens announces that it may close. Mia buys a ticket to the next event. But she also contributes to a campaign to secure the venue’s lease and replace part of the sound system. That is a different relationship. The Scene Supporter participates in what the scene produces. The Scene Sustainer notices what makes that production possible.

The venue needs to survive. Equipment needs repair. Organisations require working capital. Cultural spaces may need to be bought, defended or maintained. The contribution is directed at capacity rather than tonight’s event. Buying another ticket alone is not enough. The Scene Sustainer asks: What has to survive so that this scene can continue to exist? Mia has become a Scene Sustainer.

10 / 20

Participant

“My presence changes what is happening.”

Return again to that first night. Imagine fifty people standing still. Now imagine the same artist, same room and same sound system with five hundred people dancing, shouting, responding and feeding energy back into the performance. The event is not identical. The Participant is not simply present. Their action helps constitute what happens.

Participation may be physical, vocal, social or explicitly built into a musical or artistic format. This does not mean every audience automatically co-produces every event. The contribution has to matter to the setting. But sometimes the audience is not merely receiving the cultural product. The audience is part of the cultural product. If Mia’s dancing, response and interaction become part of the reciprocal dynamics of that performance, she is acting as a Participant.

11 / 20

Creative Contributor

“The music made me make something.”

A few weeks later, Mia makes a short video using one of the artist’s tracks. Nobody asked her to. The music simply triggered an idea. A song can produce another song. A performance can produce a photograph. An artist can inspire a drawing, poem, edit, meme, remix or film.

The Creative Contributor responds to musical engagement by producing new expressive material. There does not need to be an agreed joint project with the original artist. The response can be completely independent. That distinguishes Creative Contribution from Collaboration. Mia experienced something. And the experience made her create something. She is a Creative Contributor.

12 / 20

Collaborator

“We are making this together.”

Then something changes. The artist sees Mia’s video. They contact her. We’re developing a new live show. Would you like to work on the visuals with us? Now there are meetings. Roles are discussed. Mia responds to changes in the music. The musicians respond to changes in her visual work. Decisions made by one side affect the other. Her independent creative response has become reciprocal production. That is the Collaborator.

An unsolicited remix is not automatically collaboration. Neither is feedback. Neither is paying someone to fulfil a commission. Collaboration begins when there is an explicit shared project and shared productive responsibility. It does not require equal power, ownership or income. But both sides can meaningfully say: We made something together. Mia is now a Collaborator.

13 / 20

Curator

“These things belong together.”

Over the years Mia has accumulated knowledge of the scene. One day she makes a public playlist called: Ten Years Around This Sound. But she does not simply dump one hundred favourite tracks into it. She selects. She excludes. She sequences one work after another. She connects different labels and artists and writes a short introduction explaining the logic.

Anyone can save songs. The Curator gives material shape. Their contribution is making available culture navigable for somebody else. A playlist can become an argument, a journey, a history, a portrait of a scene or an entry point into a sound. The Curator says: Out of everything that could be heard, here is a way through it. Mia is acting as a Curator.

14 / 20

Organizer

“Somebody has to make this actually happen.”

Then somebody says: We should organise a listening session around that period. Everyone agrees. Nothing happens. A week later: We really should do that. Still nothing. Until Mia starts calling people. She finds the space. Contacts contributors. Agrees on a date. Coordinates equipment. Makes a schedule. Assigns tasks and follows up when things are not done.

The Organizer turns dispersed intention into coordinated activity. Their contribution is not necessarily money, artistic creation or visibility. It is coordination. The Organizer transforms: We should… into: It is happening on Thursday at eight, and here is who is doing what. Mia is now the Organizer.

15 / 20

Promoter

“If this fails, I carry part of the risk.”

Suppose Mia goes further. She rents a venue. She guarantees artist fees. She pays for production. Tickets go on sale. The costs exist now. The audience may or may not exist later. Something additional has happened.

The Promoter may also organise, but the defining contribution is commercial exposure under uncertainty. Advertising an event is not enough. Nor is simply working on the logistics. The Promoter says: I believe enough in this event to put resources at risk before I know what will happen. If Mia carries that meaningful risk, she has become the Promoter.

16 / 20

Community Member

“These are my people, and I am one of theirs.”

Meanwhile, something much quieter has been happening. Mia keeps meeting the same people. First there is the woman she always sees near the front. Then the person working in the record shop. Someone starts a group chat. There are birthdays. Inside jokes. People help each other move apartments. Someone disappears for a while and others notice. A newcomer arrives and somebody introduces them around. Music brought these people together. But eventually their relationships have continuity of their own.

Community membership is stronger than wanting to belong. It requires reciprocal relationships. Following the same account, paying for membership or standing in the same club every weekend does not automatically create community. The Community Member can say: These people know me, I know them, and we maintain relationships through this musical world. Mia is a Community Member.

17 / 20

Advocate

“More people need to support this.”

When the venue comes under threat, Mia does more than contribute money. She starts calling people. Come on Friday. Donate if you can. This place matters. She writes an argument explaining its cultural value. She contacts journalists. She asks institutions to pay attention.

The Recommender says: I think you might like this. The Advocate says: This deserves support. Advocates try to move attention, attendance, money, recognition or institutional action toward something they care about. Simply sharing a link does not prove advocacy. The purpose matters. Mia is not merely telling people that the venue exists. She is actively trying to help it succeed, survive or be recognised. She is an Advocate.

18 / 20

Metadata Contributor

“The information should be correct.”

Years later, Mia searches for an early release online. The date is wrong. One musician is missing from the credits. Two versions have been treated as the same recording. Most people would shrug and continue listening. Mia finds the original sleeve. She corrects the record. A month later she fixes another one. Then another.

The Metadata Contributor maintains the shared informational layer around music: credits, identifiers, sources and relationships among recordings, works and people. It is not glamorous work. But increasingly, search, attribution, discovery and recommendation depend on it. The Metadata Contributor is not necessarily preserving the recording itself. Nor are they explaining its artistic meaning. They are helping ensure that people and systems know what the object actually is. Mia is a Metadata Contributor.

19 / 20

Interpreter

“Let me explain why this matters.”

Somebody hears one of the tracks in Mia’s playlist and asks: Why is this important? A title and release date are not enough. Mia explains the club where the sound emerged. The technology people were using. The relationship between several artists. Why one performance became important. How the local scene connected to developments elsewhere.

Her contribution is contextual understanding. Knowledge kept privately is not yet interpretation as a contribution. The Interpreter makes that understanding available to other people. They do not necessarily recommend the work. They do not have to preserve it or organise it into a collection. They make connections visible. The Interpreter says: Here is a way of understanding what you are hearing. Mia is an Interpreter.

20 / 20

Recommender

“I think this could matter to you.”

But perhaps the smallest contribution happened first. The morning after Mia’s first concert she sends one track to her friend Luka. Not to everyone. To Luka. She writes: You liked that dub techno record last week. Listen to the second half of this. This may be one of the oldest algorithms in music: a human being who knows music and knows another human being.

The Recommender does not simply broadcast what they like. They make a judgement about relevance. You liked this, so try that. You told me what happened last week; this song might speak to you. If you’re going to that festival, don’t miss this artist. Sometimes the recommendation succeeds. Sometimes it fails. Both results tell the Recommender something about the other person.

This is subtly different from curation. The Curator constructs an offering. The Recommender creates a bridge between particular music and a particular person or circumstance. It also differs from advocacy. The Advocate wants you to support something because it matters to the object being advocated for. The Recommender introduces something because: I think this music could matter to you. And perhaps that one recommendation sends Luka to the next show. The cycle begins again.

One person.
Many relationships.

On Friday night Mia may enter the club as a Scene Supporter.

On the dancefloor she becomes a Participant.

At the bar she reconnects with friends as a Community Member.

The next morning she acts as a Recommender.

She later buys the record as a Collector.

Makes something from it as a Creative Contributor.

Works with the artist as a Collaborator.

Explains the history as an Interpreter.

Corrects its data as a Metadata Contributor.

And years later preserves the evidence as an Archivist.

Experience can become attention.
Attention can become knowledge.
Knowledge can become contribution.
Contribution can become relationships, creation, memory and infrastructure.

The twenty archetypes are not twenty boxes into which we sort twenty kinds of people.

They describe what is happening in a relationship with music at a particular moment. Nothing requires us to decide which one Mia “really is.” What matters is the movement.

Seen this way, a fan is not simply an audience member waiting at the end of a value chain. A fan can be part of the process through which culture is experienced, interpreted, circulated, created, remembered and kept alive.

Instead of asking: “How valuable is this fan?”

What relationship is taking place here, what is this person actually doing, and what kind of cultural value becomes possible because of it?

Research status

This is a living conceptual framework. Its empirical foundation will be expanded through documented cases, comparative analysis and further research.

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